We created an omnichannel content solution for Fortum, one of the world’s largest power generators and a leading clean-energy pioneer providing solutions for smarter energy choices.
Fortum wanted to improve its brand content recognition among conscious minded millennials, so they teamed up with Studio Bonny to inspire their clients and to drive traffic from their social media channels to their on-site content blog Yhdessä.
Omnichannel Content Strategy and Full-service Content Production
To reach these goals, we created a content strategy that focused on:
Creating lifestyle content around sustainable lifestyle, fashion and beauty. We also developed an engaging hashtag strategy to bind all the content together and to commit, challenge and inspire the readers.
Creating content in a variety of social media formats, including animation.
Developing content that would be relevant to a wide millennial audience by relating to conscious and ecological lifestyle.
There's more to come, stay tuned.